Benefits of working with Microsoft CRM

Works the Way You Do — Businesses can drive high user adoption by delivering role-tailored CRM capabilities within a native Microsoft® Office Outlook® experience. People can choose to use a rich Office Outlook client or access the system through a browser-based client or a mobile device. Because most organizations are familiar with Microsoft Outlook and other Microsoft productivity tools, Microsoft Dynamics CRM helps minimize the need for training, reduces application switching, and enables high productivity teamwork across business units and systems.

Works the Way Your Business Does — Organizations can easily mold every aspect of a complete CRM solution—including sales, marketing, service, and analytics—to fit their unique business needs, including their specific line of business. Event-driven workflow capabilities can drive consistent process execution across the organization. Powerful reporting and analytics based on Microsoft Excel® and SQL Server™ Reporting Services deliver real-time visibility into every business process and customer interaction.

Works the Way Technology Should — Microsoft Dynamics CRM is based on proven, industry-standard Microsoft technologies that enable efficient configuration, customization, integration, and data security features, reducing IT workload and maximizing existing investments in Microsoft technologies. True .NET design means Microsoft CRM connects seamlessly to the external data sources you need, while Web Services Validation capabilities ensure seamless connections with external service and information providers.

Key Capabilities

Sales: Shorten the sales cycle and improve win rates with a 360-degree customer view, lead and opportunity management, automated lead routing, sales process automation, and competitor tracking.

Service: Increase capacity to handle requests without increasing employee count. Service representatives can track requests, manage support issues from contact through resolution, and deliver the consistent, efficient service that helps ensure customer satisfaction.

Marketing: Deliver the right message to the right audience through effective target marketing. Marketing professionals can segment customer data across multiple data points to ensure proper audience definition. Complex full cycle marketing campaigns can be planned and executed with the results feeding directly into lead and sales management processes.

Analytics: Intuitive business intelligence tools built on Microsoft SQL Server and the Microsoft Office system deliver role-tailored reporting and analytics capabilities that empower executives, managers, and sales and service people to track and manage business performance; quickly create reports; and measure and forecast revenue, identify opportunities, and proactively manage service issues.

Mobility: Microsoft Dynamics CRM Mobile works with most handheld or mobile devices to provide your mobile team with full, customizable sales, marketing, and customer service functionality, including support for multiple languages, regardless of where they’re working.*